These Days, every company can sell its products to everybody who is ready to pay for them. Nonetheless, occasionally, many products need certificates to be able to be available in the stores and supermarkets. The most fashionable products, which must be tested just before the clients can purchase them, are: beef, milk goods and seafood. Nevertheless, every nation has its own criteria when it comes to launch meal items on the market.

In most nations of the European Union, the laws are almost the same, but from the west edge of Poland the circumstance is slightly different.

In Russia, Belarus and in Kazakhstani are required different document, which is named gost certification. Gost certification of conformity attesting the conformity of creation with quality and safety criteria established for the manufacturing of Standards in the Russian Federation. GOST certification is the equivalent to the ISO standard, but it is needed only in the Customs Union markets.

This implies that we are recommended to not forget that planning the expansion process plays the most influential role in making each expansion be successful. In addition, exceptionally in case of Russian market obtaining above analyzed certificate is necessary, which has been proved on the example of diverse companies, which despite of high class and attractive price of their goods have failed to capture satisfactory market share there (actually data on www.certificator.eu). On the other hand, the company also improves during the time. Hence, we should remember that one of the most common trends at present is that a company expands on the foreign market.

A very popular direction in this area is Russia. An option that is related to such option is GOST certificate (look at this page). In order to expand successfully to this country we have to remember that this award plays a pretty crucial role. It is so, because it has been found out in miscellaneous surveys conducted among Russian customers that they generally respect this document and think that is a reliable source of knowledge concerning the standard of a foreign good.

Therefore, thanks to obtaining Russian GOST we can substantially develop our chances on the Russian market. The document of conformity is given by the authorities which are certified by GOSSTANDART of Russian Federation. The basis for the issuance of the GOST-R certificate is a protocol of tests done by certified laboratories. Depending on the type of production sometimes, here are involved additional certificates or documents, such as fire security certificate or state registration of the product. To sum up, we are recommended to remember that there is a substantially rising probability that planning effectively our expansion on Russian market and including various aspects like GOST Russia would be an influential step towards achieving our target, which would be to make great sales records and achieve high market share.